In the midst of a year focused on enhancing the MCL60 in F1, McLaren has not overlooked its Esports division in 2023. As the 2023/2024 series approaches, the reigning champions have officially introduced the McLaren Shadow gaming team for the upcoming Esports series.
Prepare yourselves, as McLaren is gearing up to defend its championship with a distinctive “shadow” appearance in the upcoming F1 Esports series. Recognizing the increasing prominence of Esports, the Papaya Army appears dedicated to showcasing their brand to a younger audience. And why not? They are, after all, the reigning champions!
Just a few hours ago, McLaren Shadow’s official account on X launched the 2023 Esports team, featuring defending world champion Lucas Blakeley, Wilson Hughes, and Dani Moreno. These talented Esports athletes are poised to compete once again against formidable opponents such as Ferrari, Red Bull, Mercedes, and others.
While the F1 world is abuzz with preparations for the upcoming Las Vegas Grand Prix, McLaren has seized the opportunity to leverage the heightened attention surrounding the Vegas GP for F1 teams. Unveiling the ‘Shadow’ Esports team for 2023 during this period makes strategic sense, especially considering the comparatively lower viewership numbers in last year’s championship.